Goongbe is a baby brand born from the idea that all babies are just as precious as royal babies are.

We added Goongbe’s skin science and sincerity to wisdom built over a long period of time, so that more children would be able to enjoy the skincare methods that only a few special babies enjoyed in the past.

Now, more babies enjoy baby cosmetics made with higher standards.

Origin

Goongbe originated from the secret methods for keeping the precious skin of royal babies healthy during the Joseon Dynasty.

On the third day after the baby was born, at a strictly set bathing time, the baby took a bath in a special secret recipe made from peach trees, plum trees, and mulberry trees in special water drawn from an auspicious direction, and this is the origin of Goongbe.

Goongbe, which creates the foundation for healthy skin for life, was born by adding modern scientific technology to the skincare methods of the royal family that contain the wisdom of nature.
The placenta jar and lotus motifs displayed on Goongbe packaging contain the wishes for the health of the baby.

The royal placenta jar of the Joseon Dynasty symbolized the wish for the health and longevity of the royal baby, and the lotus flower is a flower used in royal court ceremonies that symbolizes strong vitality that blooms beautifully even in mud.

According to the records of the childbirth of King Yeongjo’s mother, she chose an auspicious hour on the third day after the baby was born for his first bath, which was in water boiled with plum trees and peach trees.

 

 

Through literature recorded about 300 years ago, we can get a glimpse of the royal family’s wisdom for protecting precious baby skin.

Five Types of Trees

Peach trees

Plum trees

Willow trees

Quince trees

Mulberry trees

The main raw materials for Goongbe are five trees. Ingredients from peach trees that offer a skin protection effect, from plum trees that provide a moisturizing effect, from mulberry trees that have a soothing effect, and the beneficial parts of quince and willow trees are carefully selected, collected, and mixed in the optimal ratio to deliver their natural efficacy to the skin. *Limited to the characteristics of the ingredients

Royal Oji Complex™

For 15 years, Goongbe Research Center has been continuously researching and developing the ingredient ‘Ojitang’, which was developed by applying modern technology to the royal family’s secret for protecting baby skin.

After extensive R&D, the Royal Oji Complex™ was developed. It is a patented ingredient that maximizes ceramide, polyphenol, and amino acid, which are active ingredients for children's skin contained in five types of trees, and is optimized for baby's skin.

What does Royal Oji Complex™ do?

Royal Oji Complex™ contains ingredients that are essential for healthy baby skin.

Royal Oji Complex™ evolved through consistent upgrade of efficacy.