ROYAL CARE FOR ALL
The wisdom of Nature Meets Modern Science
Our Origin: A Royal Legacy
Goongbe was born from a profound belief:
Every baby is as precious as royalty.
Our journey began with the skin-wellness
secrets of the Joseon Dynasty’s royal princes.
Historically, on the third day after a prince’s birth,
a sacred bathing ritual was performed.
Water was infused with peach,
plum, and mulberry trees
—
a "skin tonic"
designed to strengthen and protect the most delicate skin.
The Science of Nature
We bridge 300 years of royal wisdom with modern dermatological science.
By extracting the life force from pure, natural ingredients, we provide:
For Babies: Strengthening the barrier of fragile, newborn skin.
For Children: Maintaining health and resilience for active lifestyles.
For Sensitive Skin: Empowering the skin to heal and protect itself naturally.
Symbols of Care & Longevity
Our packaging reflects our heart for your child’s well-being:
The Royal Jar (Tae-hang-ari): Inspired by the vessels used to preserve royal life, symbolizing a wish for health and longevity.
The Lotus Flower: A symbol of "Gungjung Chaehwa" (royal silk flowers), representing a pure and vital life force that blooms beautifully even in challenging environments.
Heritage You Can Trust
Based on historical records from the birth of King Yeongjo, our formulas recreate the traditional herbal baths used by the
royal family.
We bring this "Royal Skin Treatment" to the modern world, ensuring a lifetime of healthy skin for your little
ones.