- Goongbe receives high scores across the board, including brand awareness, representativeness, customer satisfaction, loyalty, global competitiveness, and desirability

- High consumer confidence in the brand based on excellent product efficacy and effects as well as safety, driving up the brand's global competitiveness

- Goongbe continues to promote its business actively, announcing a new BI that reinforces its global image and launching the new baby line Pri-mmune

[Goongbe wins at the 2022 Korea National Brand Awards in the Baby Skincare category for the fourth consecutive year]

[Apr. 7, 2022] Goongbe, a hypoallergenic skincare brand specializing in products designed for sensitive and delicate skin, won at the 2022 Korea National Brand Awards (K-NBA) held in Seoul Lotte Hotel on April 6. This year was Goongbe’s fourth year of winning the award.

The K-NBA, which is celebrating the 13th anniversary this year, calculates the National Brand Competitiveness Index (NBCI) for all entrants, using a consumer survey on the brand awareness, representativeness, competitiveness of quality, customer satisfaction, loyalty and global competitiveness, and panel assessment to analyze the general desirability of brands in various aspects.

Receiving higher scores than the competitors in the baby skincare category in all items, Goongbe won the award for four consecutive years, proving its position as a leader of the global baby skincare market.

Goongbe integrates five naturally derived ingredients inspired by royal Joseon-era health care secrets for princes with modern skin science to maximize the beneficial substances found in the natural ingredients and to introduce products with verified data and test results. Based on years of research and expert knowledge in baby skin, Goongbe is positioning itself as a brand that builds the strong skin foundation that will last a life time for babies and a brand that helps maintain healthy skin for adults.

In March, Goongbe launched Pri-mmune, its baby skincare line that provides optimal solutions for babies with stronger product efficacy and safety. Goongbe paid attention to the fact that baby skin is about 30% thinner than adult skin, which makes them more vulnerable. Using the brand’s exclusive technological capacity and continued research, the brand developed ingredients that are most effective for baby skin. The ingredients were then amplified with modern science technology to create the Pri-mmune line that gives effective and clear solutions for baby skin.

In addition, the brand has plastered its position as a leading premium baby brand in the global market. Goongbe's flagship products Moisture Cream and Waterful Sun Lotion have gained sensational popularity among Chinese consumers, driving the brand’s sales growth. Newly creating the baby sun care category in the Chinese market, Goongbe has been securely holding its leading position in the market based on outstanding product quality and competitiveness.

As a result, Goongbe has been number one brand in the local and global channels of Tmall, China’s biggest e-commerce platform, for 8 months[1] in 2020 and 7 months[2] in 2021. In 2021, it won the 2021 Rookie Brand Award in the Baby Care category at the 2021 Tmall Export Company Conference held by Tmall Global. Goongbe was the only baby skincare brand to win an award at the event.

[1] Feb–Jun. 2020, Aug–Sep. 2020, Nov. 2020

[2] Mar–Apr. 2020, Jun. 2021, Aug. 2021, Sep–Nov. 2021