- Goongbe wins awards in two categories at Korea’s largest beauty award based on honest reviews from real consumers

- Goongbe receives high recognition for its expert solutions that build the foundation of infants' and toddlers' skin

[GOONGBE Pri-mmune Shampoo & Bath and Pri-mmune Moisture Lotion, winners of the 2022 Hwahae Beauty Awards]

Goongbe, a skincare brand specializing in products designed for delicate baby skin, won two awards at the 2022 Hwahae Beauty Awards, Korea’s largest beauty award based on honest reviews from 10 million Hwahae users.

The Hwahae Beauty Awards, which was held for the 8th time this year, is Korea’s largest beauty award held by Hwahae, a company that runs the beauty app that has unrivaled influence. Each year, products that have received most love from consumers are selected based on the real reviews and ratings left by 10 million Hwahae users.

In the 2022 Hwahae Beauty Awards, best new products from the first half of the year were selected using 40,000 reviews on new products, which were registered in the Hwahae app from November 1, 2021 to April 30, 2022. Thanks to the high ratings and positive reviews left by the consumers, Goongbe’s Pri-mmune products released in March this year won two awards in two subcategories of the Baby & Mom category. The winners of the 2022 Hwahae Beauty Awards were Pri-mmune Shampoo & Bath in the Baby & Mom: Cleanser/Wash category (1st place) and Pri-mmune Moisture Lotion in the Baby & Mom: Lotion category (1st place).

The Pri-mmune’ line is a baby skincare line that is specially formulated for newborns and babies under 3 years of age who have delicate skin. The formulas were created by integrating essential skincare ingredients for babies and modern science to have higher contents of active ingredients while causing less skin irritation. It is also formulated with Goongbe's proprietary patented Royal Oji Complex™[1] ingredient to provide an optimal solution for delicate baby skin.

The award-winning Pri-mmune Shampoo & Bath product contains a naturally derived cleansing agent that creates large bubbles that gently cleanses particulate matters and various foreign matters without residues. The large bubbles can be applied for the entire body from head to toe and wash off quickly in 10 seconds, which makes it an ideal product to shorten the bath time for babies who lack the ability to control the body temperature. Pri-mmune Moisture Lotion contains moisturizing ingredients such as Royal Oji Complex™ and macadamia nut oil that keep the skin moist for 72 hours and strengthen the skin barrier to increase the natural resilience of baby skin.

An official of Goongbe said, “These are very meaningful awards because they are from the honest reviews from consumers who have actually used our Pri-mmune products. We will continue to introduce safe and gentle products that are specialized for the delicate and sensitive skin based on our expertise in baby products.”

Meanwhile, Goongbe’s Soothing Powder ranked first for the third consecutive year in the Baby & Mom: Powder category at the Hwahae Beauty Awards,[2] putting its name on the 2021 Hwahae Beauty Awards Hall of Fame. Furthermore, the entire sun care line including Waterful Sun Lotion, Moisture Sun Cushion, and Fresh Sun Stick won three awards[3] in the 2021 baby and maternity sun care category, upholding the title of Goongbe as a master of clean sun care products.

[1] Patent application no. 22-27651

[2] 1st in the Baby & Mom: Powder category at the 2018, 2019 and 2020 Hwahae Beauty Awards

[3] Waterful Sun Lotion [SPF 50 PA ]: 1st in the Baby & Mom: Sun Cream/Lotion category at the 2021 Hwahae Beauty Awards / Moisture Sun Cushion [SPF 40 PA ]: 1st in the Baby & Mom: Sun Cushion/Compact category at the 2021 Hwahae Beauty Awards / Fresh Sun Stick [SPF 50 PA ]: 3rd in the Baby & Mom: Sun Stick category at the 2021 Hwahae Beauty Awards