- Goongbe gains popularity, selling over 850,000 units of the Pri-mmune line

- Brand loved by moms with essential skincare ingredients for babies

- Customer appreciation event to be held, celebrating the first anniversary of the Pri-mmune line

[Feb. 13, 2023] Goongbe, a skincare brand specializing in products designed for delicate baby skin, is holding a three-day consumer appreciation event until February 15 to celebrate the first anniversary of its baby line Pri-mmune.

Since its launch in March last year, Goognbe’s Pri-mmune line went viral among mothers, selling over 850,000 units in one year period. In the first week of the launch, Goongbe was selling one unit every three seconds.[1]

The Pri-mmune line is formulated with Goongbe’s proprietary patented Royal Oji Complex™[2] ingredient, which promotes healthy baby skin by building the foundation of skin. Compared to Oji Relief Complex™, which is used in other Goongbe product lines, it has four times stronger soothing effects, nine times stronger moisturizing effects and 10 times stronger skin barrier restoration effects while causing less irritation on baby skin. The product is free of allergens designated by the Korean Ministry of Food and Drug Safety and the European Union, and features a food-graded fragrance. In addition, it has passed a range of quality tests including dermatological and hypoallergenic tests, allergy tests, and animal-free eye irritation tests.

The main product of the line Pri-mmune Moisture Lotion contains Royal Oji Complex™ and macadamia nut oil that form a dense moisture barrier on skin to keep the baby skin that is prone to dryness moist for 72 hours. Pri-mmune Shampoo & Bath contains a naturally derived cleansing agent that creates large bubbles that wash off easily in 10 seconds.

Anyone who purchases a Pri-mmune product online will also automatically enter an anniversary giveaway event. Goongbe has prepared generous gifts for the winners of the event who will be selected at random, including 24 karat first-birthday rings, Pri-mmune Basic Gift Set, Pri-mmune Trio Set and Pri-mmune Soft Wet Wipes worth KRW 50,000.

An official of Goongbe said, “The Pri-mmune line is concentrated with the baby skin know-hows that we gained from years of research. Compared to the conventional products, it provides stronger skincare benefits while causing less skin irritation. We appreciate your interest in our consumer appreciation event that we are holding to celebrate the first anniversary of the Pri-mmune line that has received much love so far.”

Meanwhile, Goongbe has proven its position as a leader of the baby skincare market, winning the Korea National Brand Awards for four consecutive years and triple awards[3] at the 2022 Hwahae Beauty Awards, the largest beauty award in the country.

[1] 165,688 units sold from Aug. 24 to Aug. 31, 2022 (11 products from the Pri-mmune line) / Based on the internal shipping data

[2] Patent application no. 22-27651

[3] Pri-mmune Shampoo & Bath: 1st in the Baby & Mom: Cleanser/Wash category at the 1H 2022 Hwahae Top New Products Awards / Pri-mmune Moisture Lotion: 1st in the Baby & Mom: Lotion category at the 1H 2022 Hwahae Top New Products Awards / Pri-mmune Shampoo & Bath: 3rd in the Baby & Mom: Cleanser/Wash category at the 2022 Hwahae Beauty Awards