- Goongbe's Sun Care Brand Week offers various benefits to celebrate the 10 million cumulative sales mark

- Buy two products from the Goongbe sun care line and get 30% off, or buy one and get 20% off (until Apr. 23)

- All buyers to get a free Mild Sun Cleansing Tissue as a gift, which efficiently removes sunscreen

[Goongbe Waterful Sun Lotion]

Goongbe, a skincare brand specializing in products designed for delicate baby skin, is celebrating its Sun Care Brand Week until April 23 to celebrate reaching the 10 million cumulative sales mark.

The sun care line from Goongbe went viral among moms across the world who apply strict standards, selling over 10 million units worldwide.[1] The most popular product from the line, Waterful Sun Lotion, sold 5 million units,[2] proving its competitiveness in the global market.

During the Sun Care Brand Week, Goongbe offers discounts and a free gift for anyone who purchases the three products, Waterful Sun Lotion [SPF 50+/PA++++], Moisture Sun Cushion [SPF 40/PA+++] and Fresh Sun Stick [SPF 50+/PA++++]. During the event week, anyone who purchases two units of the products in online stores such as Naver Smart Store, 11 Street and Wemakeprice will get 30% off or 20% off for those who purchase one unit. For all purchases made during the week, it also provides a free gift, Mild Sun Cleansing Tissue (a set of three).

The sun care line from Goongbe is building an impressive profile with various awards and global sales records based on its product competitiveness. At the Hwahae Beauty Awards, one of the largest beauty awards in Korea based on real reviews from 10 million Hwahae users, Goongbe Waterful Sun Lotion ranked first[3] for sun care in the Baby & Mom category in 2021. The same award in the following year was again won by Goongbe Fresh Sun Stick,[4] cementing the brand’s position as the leader of clean sun care.

Goongbe has also been performing well in the overseas market including China. It ranked first[5] for sun care in the Babies & Kids category by Tmall, the largest e-commerce platform in China, as well as for sun care in the Baby Cream category by SASA,[6] the largest health & beauty e-commerce platform in Hong Kong. SASA is the largest health & beauty platform in Asia that has 300 stores across Asia, including Hong Kong, China and Singapore.

The most popular product of the Goongbe’s sun care line, Waterful Sun Lotion, is a sunscreen that has a consistency of moisturizing lotion for the ease of application. It is formulated with 100% mineral sunscreens and forms a protective barrier on the skin that diffuses and reflects UV rays. It is a safe product that has passed a skin safety test. The sun lotion provides powerful sun protection with a SPF 50+ rating while the moisture matrix technique applied to the formula amplifies moisture and reduces stickiness as the lotion is massaged onto the skin.

An official of Goongbe said, “Our sun care line boasts high sun protection factors as well as clean ingredients that passed skin irritation tests. I think these are why the line could gain popularity across the world. We are going to secure our position as a leader of the baby sun care brand and return the love we received through the promotion week.”

[1] Based on the domestic and international shipping data of all 22 Goongbe sun care products from 2011 and 2022

[2] Based on the domestic and international shipping data of Goongbe Waterful Sun Lotion from the product release to 1Q 2023

[3] Waterful Sun Lotion, winner of the Babies & Moms: Sun Cream/Lotion category at the 2021 Hwahae Beauty Awards / Moisture Sun Cushion, winner of the Babies & Moms: Sun Cushion/Compact category at the 2021 Hwahae Beauty Awards

[4] Fresh Sun Stick, winner of the Babies & Moms: Sun Stick category at the 2022 Hwahae Beauty Awards

[5] Feb–Jun, 2020, Aug–Sep, 2020, Nov, 2020, Mar–Apr. 2021, Jun. 2021, Aug. 2021, Sep–Nov. 2021

[6] Jan–Dec. 2022